The Australian ute market experienced a major transformation in 2025, with an impressive mix of brand-new nameplates, expanded model ranges and fresh alternatives for every type of buyer. From affordable work-focused dual-cabs to large American pickups and the first wave of popular electrified options, shoppers had more variety than ever before.
This new generation emphasises electrification, cabin comfort, enhanced towing tech and improved day-to-day usability. Whether you’re looking at exciting newcomers like the Kia Tasman, electrified options such as the GWM Cannon Alpha, or full-size contenders including the Ford F-150 and Toyota Tundra, 2025 is shaping up to be a landmark year for Australian ute buyers.
With fresh designs, upgraded features and evolving powertrain choices, this year offered something for every driver.
Kia Tasman
Price Range: $42,990 – $74,990
The Kia Tasman leapt into the Australian ute market in 2025 with bold styling and a comprehensive trim spread that aims for HiLux and Ranger buyers. Under the bonnet, the Tasman offers a modern diesel engine paired with an automatic transmission, aimed at delivering relaxed highway performance and confident towing ability. Pricing ranges from a competitively equipped base to near-premium levels, making it appealing for both tradies and lifestyle customers.
The Tasman’s design is polarising; some praise its modern lines, others find it unconventional for a workhorse, but there’s no doubt it positions Kia as a more serious contender in the dual-cab segment. Practical throughout, it suits day-to-day work and weekend pursuits alike.
GWM Canon Alpha
Price Range: $59,990 – $66,990
The GWM Cannon Alpha stands out among 2025 utes by offering a choice of classic diesel or a hybrid petrol-electric option, broadening its market appeal. With pricing starting under $52k for well-equipped variants and rising into the mid $63k bracket for hybrid-ready models, it balances features and value effectively.
The Alpha brings a decent kit list, including modern tech and safety gear and feels more premium than its price might suggest. While its ride can be firm and the styling sharper than traditional rivals, it’s a compelling choice for buyers wanting extra comfort and capability without premium pricing. Its practical tray and solid towing capacity suit tradies and weekend adventurers alike.
Toyota Hilux
Price Range: $33,990 – $71,990
Australia’s perennial favourite, the Toyota Hilux, continues its commanding presence in 2025 with updated features and a familiar appearance that buyers trust. The latest Hilux is set to feature updated diesel and hybrid-assisted powertrains, designed to improve refinement and responsiveness across a wide range of driving conditions.
While exact 2025 pricing varies by spec, higher-demand variants sit above many entry-level rivals, reflecting its reputation and resale strength. The Hilux’s design prioritises functionality with rugged looks and durable finishes that have defined the nameplate for decades. It’s often seen as a sensible choice for fleets and private buyers alike, thanks to extensive dealer support and proven longevity in tough conditions. Though not the flashiest ute, its balance of capability, practicality and resale value keeps it near the top of the segment.
JAC T9
Price Range: $41,162 – $47,079
The JAC T9 enters Australia as one of the more value-focused dual-cab utes for 2025, with starting prices in the low-to-mid $40k range. That aggressive pricing makes it appealing to tradies and small business buyers looking for dual-cab practicality without a premium price tag. It’s offered initially with a diesel engine, and future plug-in hybrid and electric variants are reportedly planned, broadening its appeal in the coming years.
The T9’s interior features, such as a sizeable infotainment screen and safety tech, punch above its price, while exterior styling leans rugged rather than refined. A long warranty period and strong payload/towing figures help position it as a budget-friendly but capable all-around ute.
MG U9
Price Range: $52,990 – $60,990
The MG U9’s arrival in 2025 shakes up Australia’s ute landscape with competitive pricing starting near the mid-$50k mark and climbing into the low $60k for higher trims. Offered with a turbo diesel engine and available in all-wheel-drive configurations, it slots neatly between the budget and mainstream segments.
The U9’s cabin feels surprisingly refined for the price point, and MG’s tech and safety features help it feel up-to-date next to well-established rivals. While MG is new to this segment locally, the U9’s value proposition, combining comfort, equipment and capability, could attract buyers who want more features without overspending. It leans well toward general-use practicality for work, weekend activities and family duty alike.
Ford Ranger Super Duty
Price Range: $93,990 – $99,990
Ford’s Ranger Super Duty entered Australia in 2025 as the brand’s more heavy-duty offering, expanding choice for buyers after the mainstream Ranger line. Positioned toward those needing extra tray space, payload and hauling capacity, its pricing sits above standard Ranger variants, reflecting its specialised niche. With the diesel engine option, it appeals particularly to commercial and towing-focused users who want a ute that feels capable and feature-rich.
The Super Duty’s rugged look and purposeful stance emphasise work-centric practicality, while tech and cabin comfort keep it competitive with premium rivals. For customers prioritising utility over everyday compactness, it represents an intriguing evolution of the Ranger nameplate.
Ford F-150
Price Range: $114,950 – $163,950
The iconic Ford F-150 finally gained more visibility in Australia through 2025 with a wide price band reflecting trims from the XLT to range-topping variants. As a full-size pickup, it leans toward buyers who need maximum tray space, towing and on-road presence. Offered with petrol and potentially hybrid powertrains overseas (though petrol dominates locally), its feature list feels generous for the pricing, with large screens, driver assists, and comfort features that suit lifestyle buyers as much as work users.
The F-150’s imposing proportions and classic pickup design set it apart from more compact rivals, though its price tag and size make it a niche choice for those who want big-truck capability and comfort in one package.
Ineos Grenadier Quartermaster
Price Range: $102,000 – $118,000
The Ineos Grenadier Quartermaster brings old-school ruggedness to Australia’s 2025 ute scene with pricing that starts well above mainstream dual-cabs. This ladder-frame pickup leans into capability and practicality, with a chunky tray that suits serious gear hauling and conversion potential. Available with petrol or diesel engines, it’s less about flash and more about functional simplicity, appealing to buyers who value mechanical toughness and utilitarian charm.
The Grenadier’s looks are utilitarian rather than sleek, with boxy lines and purposeful hardware that speak to its off-grid focus. While its price places it in a niche segment, for customers seeking a no-nonsense working vehicle that’s equally ready for remote travel, it’s a distinctive alternative.
Mazda BT-50
Price Range: $36,400 – $71,500
The Mazda BT-50 remains a familiar face in 2025, carrying its reputation for rugged reliability and solid value. With pricing often starting under $70k on early-year deals and variants climbing with equipment, it pairs familiar diesel options with a comfortable cabin and sensible tech. Mazda’s approach blends utility and usability well: the BT-50 is equally at home on work sites and weekend trips.
The 2025 BT-50 retains its tried-and-tested diesel engine partnered with an automatic gearbox, offering predictable performance for towing, tradie use and regional travel. Its styling isn’t flashy, but the broad dealer network and proven mechanical link to its Isuzu sibling give confidence to buyers. Practical touches like a decent payload, easy-use tray and modern infotainment make it feel like a complete package for everyday use without premium frills.
Toyota Tundra
Price Range: $155,990 – $172,990
Toyota’s full-size Tundra pickup joined the Aussie scene in 2025 with a premium price tag reflecting its scale and capability, starting from the mid-$150k bracket for mainstream grades. With hybrid petrol options and a large, well-appointed cabin, it appeals to buyers who want big-truck capability paired with Toyota’s reputation for rugged dependability.
Its exterior presence is unmistakable, with a bold front end and generous tray capacity that suits large trailers, heavy gear and robust touring setups. While its high pricing keeps it out of the mainstream dual-cab battle, the Tundra offers a compelling blend of premium features and useful space for buyers wanting maximum capability in a single vehicle.
KGM Musso EV
Price Range: $60,000 – $64,000
The KGM-branded Musso EV brought one of Australia’s first fully electric utes into 2025 showrooms with pricing starting near $60k before on-road costs. With a choice of 2WD and AWD variants, it’s pitched at buyers seeking a lifestyle-oriented ute that pairs everyday practicality with electric efficiency. Its electric powertrain suits urban and light-duty use well, offering quiet operation and lower running costs compared with diesel counterparts.
The design blends classic Musso ruggedness with modern EV cues, and features like vehicle-to-load (V2L) functionality appeal to campers and mobile work users alike. While payload and range can be more limited than traditional utes, the Musso EV’s practicality and contemporary appeal give it a unique spot in the 2025 market.
Foton Tunland
Price Range: $39,990 – $49,990
Foton’s Tunland series continues in 2025 with pricing that generally undercuts many mainstream rivals, appealing to cost-minded buyers and fleet purchasers. Offered in multiple cab styles and diesel engine choices, this ute prioritises practicality: simple, functional design and respectable payload/towing figures.
Its value proposition lies in delivering core ute attributes: tray utility, payload capacity and a no-nonsense interior at a budget-friendly price. While it may lack some of the refinement and dealer support of larger brands, for buyers prioritising affordability and everyday utility, the Tunland presents an attractive alternative. Its rugged appearance and straightforward feature set make it well-suited to work sites and fleet duty alike.
Final Thoughts: Australia’s 2025 Ute Line-Up
With so many new utes entering the Australian market in 2025, choosing the right one ultimately comes down to your priorities. Tradies and fleet buyers may favour practical, well-priced options like the JAC T9 or MG U9, while adventure-seekers might gravitate toward rugged off-roaders such as the Ineos Grenadier Quartermaster. Those wanting big-truck capability have more choices, too, thanks to arrivals like the Ford Ranger Super Duty and Toyota Tundra. And for drivers exploring electric motoring, models such as the KGM Musso EV signal a new direction for the segment.
No matter your budget or lifestyle, the 2025 lineup delivers more variety, more refinement and more innovation than any year before, ensuring there’s a ute perfectly suited to work, play or anything in between.
Comments
New Comment