Volkswagen Australia has officially introduced the 2025 Tayron, a new large SUV priced from $48,290 before on-road costs. Slotting between the Tiguan and Touareg in the brand’s SUV portfolio, the Tayron is offered in four variants and caters to both five- and seven-seat preferences. Positioned as a value-forward alternative in the mainstream large SUV segment, the Tayron brings a generous list of standard features, advanced safety technologies, and a modern interior design.
Four variants with competitive pricing
| Variant | Seating | Key Focus | Price (RRP) |
| Volkswagen Tayron 110TSI Life | 7 seats | Entry-level, family-focused | $48,290 |
| Volkswagen Tayron 150TSI Life | 5 seats | AWD performance, practicality | $53,990 |
| Volkswagen Tayron 150TSI Elegance | 7 seats | Luxury and comfort features | $59,490 |
| Volkswagen Tayron 195TSI R-Line | 7 seats | High performance and styling | $73,490 |
Standard features across the range
Across all variants, the Tayron measures 4.8 metres in length and comes equipped with a comprehensive safety suite, including:
- Travel Assist with Adaptive Cruise Control and Lane Assist
- Front Assist with Pedestrian and Cyclist Monitoring
- Side Assist, Rear Traffic Alert, and Side Exit Warning
- Nine airbags, including a centre airbag
- Dynamic Road Sign Assist
- Area View 360-degree camera
- Park Assist Plus with semi-autonomous parking
All models also feature a 12.9-inch infotainment system with satellite navigation, Digital Cockpit Pro, wireless App-Connect, and wireless phone charging as standard.
Variant highlights
Volkswagen Tayron 110TSI Life – $48,290
The base seven-seat variant offers 18-inch alloy wheels, keyless access, a power tailgate, and a wide range of active safety and infotainment features. It aims to provide families with an affordable, well-equipped entry point into the large SUV category.
Volkswagen Tayron 150TSI Life – $53,990
Exclusively configured as a five-seater, this model enhances practicality with 885 litres of boot space, 4MOTION all-wheel drive, and a 150kW 2.0-litre turbocharged engine. It includes a dedicated Off-road driving profile, DCC Pro adaptive damping, and an upgraded 2,500kg braked towing capacity.
Volkswagen Tayron 150TSI Elegance – $59,490
Targeting buyers seeking a blend of comfort and advanced features, this variant introduces 19-inch alloy wheels, leather-appointed seats with massage and memory functions, a heated steering wheel, and LED Plus headlights. It can be further enhanced with an optional Sound & Vision Pack ($4,200), which adds a head-up display, Harman Kardon audio, a 15-inch Discover Pro Max navigation system, and HD Matrix LED headlights.
Volkswagen Tayron 195TSI R-Line – $73,490
Topping the range is the performance-focused R-Line, powered by a 195kW/400Nm 2.0-litre turbocharged engine, capable of accelerating from 0 to 100 km/h in 6.1 seconds. It features unique 20-inch wheels, progressive steering, R-Line body styling, and the same Harman Kardon and infotainment package as the Elegance, with additional styling options, including the Black Style Package ($1,500).
Customisation and optional packages
In addition to trim-specific upgrades, buyers can choose from:
- Metallic Paint – $800
- Premium Metallic Paint – $1,100
- Panoramic Sunroof (Elegance and R-Line) – $2,100
- Black Style Package (R-Line) – $1,500
Positioned between the Tiguan and the Touareg
With both five- and seven-seat options and a strong standard equipment list even at base level, the Tayron fills the gap between Volkswagen’s midsize Tiguan and large luxury Touareg, while also serving as an internal combustion alternative to the electric ID.4 and ID.5.
According to Volkswagen Passenger Head of Product, Arjun Nidigallu, the Tayron builds on the strengths of the all-new Tiguan with added space, comfort, and value.
“The all-new Tayron is a highly competitive new entrant in the mainstream Large SUV segment, offering an elevated, generously equipped and supremely practical car to customers, at a price that substantially undercuts the established players,” he said.
With deliveries expected to commence soon, the Tayron is set to bolster Volkswagen’s presence in the increasingly competitive large SUV market in Australia.
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