Best-selling car brands in Australia in September 2025

Australia’s new-car market saw its strongest month of 2025 in September, with 106,891 vehicles sold, up 6.3% from August and 10.1% compared with September 2024, according to VFACTS data released by the Federal Chamber of Automotive Industries (FCAI).

The surge was boosted by a record market share for electric vehicles (EVs), with the Tesla Model Y climbing to third place overall behind the Toyota HiLux and Ford Ranger utes. EVs accounted for 11.3% of total new vehicle sales in September, marking a new high for the segment.

September 2025 car sales at a glance

• Toyota remains Australia’s favourite and continues to dominate with 18,318 sales, holding a comfortable lead over the competition and proving that the brand’s reputation for reliability and popularity of its expansive lineup of hybrid crossovers and SUVs remains unmatched.
• Ford is a distant second (8,300) with much of its demand coming from a ute and a ute-based SUV. Meanwhile,  Kia (7,330), Mazda (7,034) and Hyundai (6,501) occupy the next spots, highlighting ongoing demand for practical family cars.
• Chinese brands surge ahead, BYD (5,084), GWM (4,945) and MG (4,011) are solidifying their presence in the mainstream market, signalling a growing acceptance of value-packed, tech-rich vehicles.
• Tesla made a significant impact with 4,663 sales, reflecting the accelerating appetite for electric vehicles among Australian buyers.
• Mitsubishi (4,737) remained steady within the top ten, proving consistency matters just as much as rapid growth.

Market insights: September vs August 2025

Australia’s new-car market maintained solid momentum through September, even as the country’s best-selling brand, Toyota, recorded a slight dip from 20,791 to 18,318 units. Despite the drop, Toyota’s lead remains unchallenged.

Ford was in second place with 8,300 sales, edging past August’s 8,002, driven by the ever-popular Ranger ute. Kia and Mazda remained close rivals, the latter enjoying increased month-on-month sales from 6,814 to 7,034. Hyundai also inched up from 6,322 to 6,501 units sold, reflecting steady buyer confidence.

The standout performers came from China and the EV segment. BYD and GWM experienced steady growth in month-on-month sales, underscoring a growing shift toward budget-friendly electrified options. Tesla made one of the month’s biggest leaps, rising from 2,927 in August to 4,663 in September, likely boosted by strong demand for the Model Y and Model 3.

Meanwhile, Mitsubishi and MG posted modest but meaningful gains, maintaining a stable presence in the top 10 list.