Australia’s new-car market has once again defied expectations, chalking up a third straight annual sales record, though the numbers suggest the market is no longer charging ahead at full speed.
VFACTS data released by the Federal Chamber of Automotive Industries (FCAI), alongside figures from the Electric Vehicle Council (EVC), show 1,241,037 new vehicles were delivered in 2025. That’s only a 0.3 per cent increase on 2024, making it the narrowest margin of growth seen in more than two decades, but still enough to push the market to a new high. Top 10 car brands in Australia for 2025.
| Brand | Sales volume 2025 | Year-on-year change |
| Toyota | 239,863 | down 0.6 per cent |
| Ford | 94,399 | down 5.8 per cent |
| Mazda | 91,923 | down 4.2 per cent |
| Kia | 82,105 | up 0.4 per cent |
| Hyundai | 77,208 | up 7.7 per cent |
| Mitsubishi | 61,198 | down 17.9 per cent |
| GWM | 52,809 | up 23.4 per cent |
| BYD | 52,415 | up 156.2 per cent |
| Isuzu Ute | 42,297 | down 12.2 per cent |
| MG | 41,298 | down 18.4 per cent |
Sales figures at a glance
A total of 1,241,037 vehicles were sold in Australia in 2025, with Toyota recording its second-highest annual result on record, despite a slight year-on-year decline. BYD posted the strongest growth among the top-selling brands, reflecting continued demand for electrified and value-focused offerings, while GWM remained the highest-volume Chinese brand. Overall, six of the top 10 brands recorded lower sales than in 2024, highlighting the increasingly uneven distribution of growth across the market.
Key takeaways from the 2025 results
- Toyota’s sales performance remained broadly stable, reinforcing its long-established position in the Australian market.
- Sales among the top three brands showed only modest variation, pointing to a levelling-out at the upper end of the market.
- Chinese brands continued to expand their presence, supported by broader model ranges and growing acceptance among Australian buyers.
- Several established brands recorded notable declines, underlining the importance of product renewal and pricing in a more settled market.
- Overall market growth was limited, suggesting demand has cooled from post-pandemic highs rather than fallen away.
Final thoughts
While 2025 adds another record to Australia’s new-car sales history, the figures point to a market that is stabilising rather than accelerating.
With supply largely normalised and buyers more measured in their purchasing decisions, the year ahead is likely to be shaped less by headline volume and more by incremental shifts in brand mix, powertrain choice, and model availability.
The market remains healthy, just quieter than it has been in recent years.
Comments
New Comment