Australia’s new-car market may have broken another annual sales record in 2025, but the real story is told at the model level, where familiar favourites continued to dominate even as most of them recorded year-on-year declines.
The Ford Ranger, Toyota RAV4, and Toyota HiLux once again finished as Australia’s three best-selling vehicles, while SUVs and utes made up almost the entire top 10. Notably, just one electric vehicle managed to break into the year’s best-sellers list.

Here are the top 10 best-selling cars in Australia for all of 2025, based on VFACTS and EVC data.
| Model | Sales 2025 | Year-on-year change |
| Ford Ranger | 56,555 | Down 9.6% |
| Toyota RAV4 | 51,947 | Down 11.5% |
| Toyota HiLux | 51,297 | Down 4.1% |
| Isuzu D-Max | 26,839 | Down 11.1% |
| Ford Everest | 26,161 | Down 1.3% |
| Toyota Prado | 26,106 | Up 166% |
| Hyundai Kona | 22,769 | Up 31.1% |
| Mazda CX-5 | 22,742 | Down 0.4% |
| Mitsubishi Outlander | 22,459 | Down 18.7% |
| Tesla Model Y | 22,239 | Up 4.6% |
Key takeaways

- The Ford Ranger remained Australia’s best-selling vehicle for the third year in a row, despite a near 10 per cent drop in annual volume. With the introduction of the NVES, the Ranger and Everest had to ditch their most affordable 4×2 variants. That and the rising competition from hybrid utes like the BYD Shark 6 were among the key factors for the sales decline of the Ranger.
- The Toyota RAV4 remained Australia’s most popular SUV, despite a double-digit decline from 2024. However, the imminent launch of the new-gen RAV4 is expected to propel it to the top of the sales charts in 2026.
- Utes and SUVs dominated the list, with nine of the top 10 vehicles falling into those two segments. This was the second time in Australia’s history that not a single ‘traditional’ passenger car made it into the year’s top 10 best-seller list.
- The Toyota Prado recorded the largest jump in demand on this list, with a 166 per cent increase following the arrival of the new-generation model.
- The Hyundai Kona delivered strong growth, reflecting rising demand for smaller SUVs.
- The Tesla Model Y was the only electric vehicle to make the top 10, finishing as Australia’s best-selling EV for 2025.
- Despite growing interest in electrified vehicles, EVs remain a small presence at the very top of the sales charts.
- Although no single model from a Chinese carmaker has made the list, brands like Chery and BYD are growing steadily in sales, with new models introduced throughout the year. It is likely that one or more Chinese cars will be on the list of the 10 highest-selling models in Australia for 2026.
Final thoughts
The 2025 sales results show that Australia’s best-selling cars remain largely unchanged, even as buyer behaviour continues to evolve. Long-standing favourites like the Ranger, RAV4 and HiLux still lead the market, but most reported softer year-on-year results. While demand for plug-in hybrids is rising, and both Ford and Toyota are introducing models to meet it, it’ll be challenging to beat Chinese rivals offering strong value at lower prices.
At the same time, strong gains from models like the Prado and Kona suggest buyers are responding positively to new generations and refreshed offerings. While electric vehicles continue to grow overall, model-level data confirm that EVs have yet to challenge Australia’s traditional top sellers.
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