Australia’s new-car market recorded its strongest performance of the year in September 2025, with 106,891 vehicles delivered, a 7% increase compared with the same month last year, according to the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council (EVC).

The Toyota HiLux returned to the top of the sales charts with, followed closely by the Ford Ranger. Meanwhile, the Tesla Model Y ranked third as the top-selling SUV of the month, with its highest monthly total since March 2024 and a 162% year-on-year increase.
Chinese-made vehicles continued to make strong gains, with the Chery Tiggo 4 and BYD Sealion 7 entering the top 10 for the first time. Last month, the Ford Ranger held the number-one spot.
Top 10 cars sold in September 2025

Model | September 2025 | September 2024 |
Toyota HiLux | 5047 | 4313 |
Ford Ranger | 4867 | 4485 |
Tesla Model Y | 3927 | – |
Ford Everest | 2558 | 2902 |
Toyota RAV4 | 2554 | 5182 |
Toyota Landcruiser | 2101 | 2164 |
Chery Tiggo 4 | 2048 | 0 |
Isuzu D-Max | 1989 | 2612 |
BYD Sealion 7 | 1887 | 0 |
Toyota Prad o | 1885 | 1 |
Key takeaways

- Toyota HiLux returned to the top with 5,047 sales, narrowly ahead of the Ford Ranger (4,867).
- Tesla Model Y surged to third place with 3,927 deliveries, its highest monthly total since March 2024.
- Chinese brands making substantial inroads, with Chery Tiggo 4 (2,048) and BYD Sealion 7 (1,887) in the top 10.
- SUVs and utes dominated the charts, reflecting ongoing Australian demand for versatile and family-friendly vehicles.
- The Toyota Prado posted a dramatic increase from near-zero sales last year, following the launch of its new generation.
- The growing presence of EVs and hybrid models indicates a shift in consumer preference toward electrified vehicles.
- Toyota continues to lead overall, placing four models — HiLux, RAV4, LandCruiser, and Prado — in the top 10.
- The September results mark a return to positive year-to-date sales, signalling renewed momentum in the Australian new-car market.
Segment shake-up

Electric vehicles continued their strong run, now accounting for over 11% of all new cars sold in September, second only to hybrids. Tesla’s Model Y remains the clear front-runner among EVs, while BYD’s expanding range is helping the brand climb Australia’s overall sales ladder.
Final thoughts
September’s results confirm a clear shift in the Australian car market, toward electrification and Chinese-built value offerings. With EVs gaining traction, new brands entering the spotlight, and traditional leaders like Toyota and Ford still holding firm, the competition is more dynamic than ever.
As the final quarter of 2025 begins, all eyes are on how new model launches and year-end promotions will shape the final sales leaderboard.
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