Ford Mustang is Australia’s best-selling sports car yet again

The Ford Mustang maintains its Australian popularity by staying on top of the sports-car sales charts. After a turbulent year that included a temporary stop-delivery order, Ford’s iconic pony car finished 2025 as Australia’s best-selling sports car, comfortably ahead of rivals from BMW, Mercedes-Benz, Mazda, Subaru and Toyota.

Best-selling sports cars in Australia in 2025

Despite rising prices and a shrinking pool of traditional sports cars, the Mustang’s appeal continues to resonate with Australian buyers. Here’s how the sports-car market stacked up for the full 2025 calendar year, ranked by total sales:

The V8 Mustang outsold several of its closest rivals combined, reinforcing its status as the default choice for buyers chasing affordable and noisy performance with genuine muscle-car presence. Over four thousand Ford Mustangs were sold in Australia in 2025, marking the model’s strongest result since 2018 and underlining just how dominant it remains in the local market.

A strong finish: December 2025 sports car sales

While full-year numbers paint the bigger picture, December sales highlight how strongly the Ford Mustang ended the year after the lifting of its stop-delivery notice.

Sports cars under $80,000 – December 2025

The Mustang comfortably led the more attainable end of the sports-car market as 2025 drew to a close.

The December surge helped cement the Mustang’s runaway victory for the year and showed demand remained strong even as prices crept upward.

Sports cars over $80,000 – December 2025

At the pricier end of the market, volumes were far smaller, but familiar European nameplates continued to dominate.

While premium sports cars remain aspirational, the numbers underline a broader trend: buyers are increasingly gravitating toward value-driven performance rather than six-figure toys.

The bigger picture

Sports cars remain a small section of Australia’s new-car market, but 2025 showed that familiar nameplates still matter. Buyers gravitated toward models with strong brand recognition, clear positioning, and, in many cases, attainable pricing.

Rather than signalling a resurgence, the numbers suggest something more modest. And that is stability, in a segment that has been steadily narrowing over the past decade.