With government incentives for plug-in hybrid electric vehicles (PHEVs) ending on 1 April 2025, BYD is looking to maintain momentum for its Shark 6 dual-cab ute through a set of limited-time end-of-financial-year offers. These include a cashback campaign, fleet pricing discounts, and low-interest finance for ABN holders.
The deals aim to soften the blow following the conclusion of Fringe Benefit Tax (FBT) exemptions on novated leases for PHEVs and help maintain the Shark 6’s strong start in the Australian market.
$4000 cashback for eligible buyers
Some BYD Shark 6 buyers are being offered a $4000 cashback after delivery, though this promotion isn’t publicly listed on BYD’s website. According to posts shared in the BYD Shark Owners Club Australia Facebook group, the cashback appears on the final tax invoice, with an email sent to eligible buyers within three to five business days post-delivery containing a form to redeem the amount.
Key conditions include:
- Not valid for demo, fleet or government vehicles
- Cannot be combined with current finance or novated lease offers
BYD has yet to formally confirm the eligibility criteria for this cashback offer.
1.99% Finance for ABN holders
From 12 May to 30 June 2025, ABN holders who take delivery of a Shark 6 are eligible for finance with a 1.99% p.a. interest rate over 36 months, with no deposit required.
This offer applies only to new retail customers, excluding:
- Demonstrator vehicles
- Government, fleet and rental buyers
It’s a straightforward incentive targeting small business owners and sole traders looking to purchase before the end of the financial year.
Fleet pricing via novated lease providers
From 1 May to 30 June 2025, BYD is also offering fleet pricing – equating to an effective 4% discount – for customers who order a Shark 6 through a valid novated lease provider or fleet management organisation.
This discount:
- Applies only to new vehicles
- Excludes demo units
- Does not include state-based on-road costs
It also cannot be stacked with the cashback or finance deals currently running.
Market momentum and sales performance
The BYD Shark 6 made a powerful market entry, landing in Australia’s top 10 best-selling vehicles during its first official sales month. Of the 2026 deliveries reported in VFACTS, 450 units were actually delivered in January but recorded in February due to an administrative delay.
Despite the FBT incentive ending in April, the Shark 6 maintained momentum in March with 2810 deliveries, ranking it sixth overall—outpacing the likes of the Isuzu D-Max. However, sales tapered in April, with 1293 deliveries, dropping the ute to 16th place on the sales chart.
Rivals entering the arena
With the GWM Cannon Alpha PHEV launching in May and the Ford Ranger PHEV expected mid-year, BYD’s EOFY offers appear well-timed to shore up demand amid growing competition in the plug-in hybrid ute segment.
Final thoughts
While the removal of FBT benefits has altered the landscape for PHEVs in Australia, BYD’s combination of cashback, fleet pricing, and low-rate finance demonstrates a strategic effort to keep the Shark 6 competitive. Whether these incentives will sustain its early sales success remains to be seen as new rivals enter the market and buyer sentiment evolves.
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