Chery Australia has announced a price revision for its electric SUV lineup, with the Model Year 2026 (MY26) E5 Ultimate now starting from $37,990 driveaway. The move positions the Chery E5 among the more affordable electric SUVs currently available in the Australian market.
Pricing aimed at improving EV accessibility
The updated pricing strategy reflects Chery’s push to make electric vehicles more attainable for a broader range of buyers. With rising interest in EVs across Australia, the revised entry point is expected to strengthen the brand’s competitiveness in the entry-to-mid electric SUV segment.
According to Lucas Harris, Chief Operating Officer at Chery Australia, the adjustment aligns with the company’s long-term goal of expanding EV adoption.
“The MY26 E5 represents our commitment to making electric vehicles more accessible to more Australians. At $37,990 driveaway, it offers strong value without compromising on safety, technology or everyday usability.”
Range, features and practicality
The MY26 Chery E5 Ultimate continues largely unchanged in terms of core specifications, retaining a claimed driving range of up to 430km. It is powered by a high-efficiency electric drivetrain designed to balance urban usability with longer-distance capability.
Key features include:
- Integrated Apple CarPlay and Android Auto connectivity
- Advanced driver assistance and safety systems
- A well-equipped cabin focused on ease of use and digital integration
- Compact SUV dimensions suited for city driving
- A full-size spare wheel, an uncommon inclusion in many EVs
The brand says that the Chery E5 has been designed with urban lifestyles in mind, combining manageable exterior proportions with a relatively spacious interior layout.
Single-variant strategy for MY26
For the 2026 model year, the Chery E5 will be offered exclusively in Ultimate trim. This simplifies the buying process while ensuring a consistent level of equipment across all units sold.
The vehicle is available to order immediately through Chery’s national dealer network in Australia.
Positioning in a growing EV segment
The Australian EV market continues to expand, with more manufacturers introducing competitively priced models. Within this context, the MY26 E5’s revised pricing targets buyers transitioning from internal combustion SUVs to electric alternatives.
By focusing on affordability, range and essential technology, Chery is aiming to appeal to first-time EV buyers as well as cost-conscious households looking for a practical electric SUV.
Bottom line
The MY26 Chery E5 Ultimate’s $37,990 driveaway price undercuts many rivals, reinforcing its position as a budget-friendly electric SUV. While it does not introduce major mechanical updates, its pricing and feature set make it a notable option for buyers entering the EV space.
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