Chery is taking its Australian customer support formula global, extending its “Chery Family Care” program to more overseas markets following a strong 2025 sales result locally.
The Chinese carmaker delivered 34,889 vehicles in Australia last year, a 176 per cent year-on-year increase, with the Chery Tiggo 4 emerging as one of the country’s top-selling models in its segment.
Rather than focusing solely on new product launches, Chery is now placing greater emphasis on ownership experience, particularly warranty, servicing, and parts availability.
What is Chery Family Care?
The program, first introduced in Australia, includes:
- 7-year unlimited kilometre warranty
- 7-year roadside assistance
- 7-year capped-price servicing
It’s a package designed to address whole-of-life ownership costs, an area that continues to influence buying decisions in Australia’s competitive new-car market.
Why Australia is central to the rollout?
Australia has effectively become a test case for Chery’s customer support model.
In 2025, the brand opened a regional parts warehouse in Melbourne, reportedly stocking more than $28 million worth of inventory. The move was aimed at reducing wait times and improving service turnaround, a common pain point for buyers of newer brands.
Two additional parts hubs in Brisbane and Perth are planned before the end of 2026, signalling a continued push to strengthen aftersales infrastructure.
For buyers, parts supply and servicing certainty can matter as much as headline pricing, particularly as more budget-focused brands enter the market.
More than just sharp pricing
Chery says its next phase of global growth will focus on consistency in customer support rather than simply expanding its model range. That includes backing newer technologies, such as its upcoming Chery Super Hybrid (CSH) powertrains, with long-term service coverage.
The strategy reflects a broader shift among challenger brands: sharp drive-away pricing may get customers through the door, but warranty length, capped servicing and parts access help keep them there.
For Australian buyers, the message is clear! Chery is doubling down not just on product but on ownership confidence.
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