Ferrari is taking a bold and unusually human-focused approach to its first-ever EV, the Ferrari Luce. The Italian marque has teamed up with NASA to study how extreme acceleration affects the human body and, more importantly, how to make it feel right behind the wheel. The company revealed this collaboration ahead of a scheduled global exterior unveiling of the EV on May 25, 2026.
Collaborating with NASA
The Luce will be one of the most powerful Ferraris ever built, but rather than chasing numbers alone, Ferrari wanted to ensure that kind of performance doesn’t overwhelm drivers.
The Italian carmaker analysed how acceleration and g-forces affect the brain and body, including when they become uncomfortable or disorienting, working with NASA’s space experts and medical centres.
The Ferrari CEO, Benedetto Vigna, summed it up simply: acceleration can be “too much” if it starts to disrupt how the brain processes motion.
Performance details
The collaboration’s result is a carefully calibrated driving experience where performance isn’t just extreme, but also intuitive and enjoyable. Ferrari says the Luce’s acceleration has been fine-tuned to balance thrill with comfort. Even so, the numbers remain staggering.
| Specification | Ferrari Luce EV |
|---|---|
| Powertrain | Quad-motor All-Wheel Drive (AWD) |
| Maximum power output | >735kW (boost mode) |
| Acceleration (0-100km/h) | 2.5s |
| Top speed | 310km/h |
| Range | ~530km |
| DC fast charging | 350kW |
The company built this 880V architecture powertrain from the ground up.
A different kind of EV interior
Ferrari is steering away from the screen-heavy trend dominating modern EVs. The Luce features a “tactile-first” cabin designed by LoveFrom, the creative studio founded by Jony Ive. Expect physical buttons, a minimalist three-spoke steering wheel, and a focus on reducing tech overload, aimed at keeping the driver connected, not distracted.
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More than just an electric Ferrari
The Ferrari Luce is a philosophical design shift that redefines the relationship between driver and machine in the absence of a combustion engine. Ferrari CEO Benedetto Vigna describes electrification as a “means, not an end,” focusing on human perception over raw technical specs.
Ferrari is aiming to make its first EV just as emotional as any car that’s come before it. More details will be revealed at the official launch in May.
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