Key highlights
- The Ferrari Luce will cost $991,446 before on-road costs in Australia.
- Its four electric motors produce 772kW and 990Nm of peak motor torque.
- Australian deliveries are expected to begin by the end of 2027.
Ferrari has never done anything by halves, and its first-ever electric car is no exception. The 2027 Ferrari Luce is set to become the most expensive new electric car sold in Australia, with a list price of $991,446 before on-road costs. That puts Ferrari’s first EV ahead of the $933,000 Rolls-Royce Spectre Black Badge, making the Luce the new benchmark for electric-car pricing in Australia.
It is also more expensive than some of Ferrari’s most powerful hybrid models. The Luce undercuts neither the brand’s performance ambitions nor its price positioning, sitting above the $932,648 Ferrari 849 Testarossa coupe and $984,020 296 Speciale A convertible on list price. Once options, registration and other government charges are added, the final drive-away figure could comfortably move into seven-figure territory.
The Australian pricing makes the Luce an interesting proposition in a market where electric vehicles are generally associated with lower running costs and increasingly accessible prices. Ferrari, however, is playing in an entirely different part of the market.
Read more: 2027 Range Rover Electric arrives in Australia from $317,718
Australia gets an early look at Ferrari’s first EV
A left-hand-drive Ferrari Luce has already been shipped to Australia for display to deposit holders and prospective customers. The car is initially being shown in Sydney before moving to Brisbane and Melbourne over the following four weeks. Australian deliveries are expected to commence by the end of 2027, although Ferrari has not positioned the Luce as a high-volume model.
Reports have suggested Ferrari had already met its 2026 global sales target for the Luce within two months of its reveal, although the number of cars involved could be fewer than 500. That would make it a relatively rare sight on Australian roads.
772kW from four electric motors
The Ferrari Luce is powered by four electric motors, with one motor driving each wheel. Combined output is rated at 772kW, while peak torque at the motors is quoted at 990Nm. That gives the Ferrari some serious performance credentials. Ferrari claims a 0-100km/h time of 2.5 seconds, while 0-200km/h takes just 6.8 seconds.
The top speed is a claimed 310km/h. Power comes from a 122kWh battery, with the Luce offering a claimed 530km WLTP driving range. For an electric car with this level of performance, the combination of a large battery and four-wheel drive electric powertrain is designed to balance outright acceleration with usable range.
A very different Ferrari
The Ferrari Luce is significant for Ferrari beyond its electric powertrain. It marks the Italian brand’s first fully electric production model and introduces a styling and interior approach that has already divided opinion. Rather than being designed entirely in-house, the Luce was styled in collaboration with former Apple designers Sir Jony Ive and Marc Newson.
The exterior takes a futuristic approach, while the cabin features a relatively unusual button-heavy layout. Ferrari says the Luce is intended to attract new customers to the brand, rather than simply convert existing Ferrari owners to electric power.
That helps explain some of the car’s more unconventional design decisions. It is not simply an electric replacement for an existing Ferrari model, but a new type of flagship aimed at buyers who may not have previously considered the brand.
What does the Ferrari Luce mean for Australia?
The Ferrari Luce is unlikely to have a meaningful impact on mainstream Australian EV sales given its price and limited production, but its arrival is still significant. At almost $1 million before on-road costs, it demonstrates how far electric technology has moved into the ultra-luxury performance-car market.
For Ferrari, the Luce also represents a major technological shift. Four electric motors, 772kW and a 530km WLTP range put it firmly among the most powerful and technically ambitious EVs coming to Australia.
Whether Australian buyers embrace Ferrari’s first electric car remains to be seen. For now, however, one thing is clear that the Ferrari Luce is bringing a very different definition of an electric car to Australian roads.
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