Ford Australia has rolled out a new initiative to make commercial vehicle customisation easier and more reliable. Known as the Ford Pro Convertor (FPC) program, it connects businesses with a network of factory-certified vehicle convertors across the country, each approved by Ford to modify its commercial lineup to specific industry needs.
Certified network for every business modification
The Ford Pro™ Convertor program recognises and certifies vehicle convertors throughout Australia who specialise in a broad range of modifications. Each approved convertor undergoes a comprehensive assessment by Ford, ensuring that their installation methods, production quality, and safety practices align with Ford Pro™ Convertor standards.
“Every business is different, and they all require their vehicles to be tailored to their unique needs, with the quality, professionalism, and peace of mind that allows them to get on with the job,” said Andrew Birkic, President and CEO of Ford Australia and New Zealand.
By working with certified convertors, customers can have the assurance that their vehicles are modified to factory-approved standards and that the conversion warranty duration matches Ford’s new vehicle warranty.
Supported by Ford dealers and technical experts
One of the program’s strengths is its integration with the Ford dealer network, ensuring a smooth process from purchase to conversion. Customers benefit from streamlined communication between Ford, dealers, and certified convertors, making it easier to create vehicles ready for work or recreation straight from delivery.
Michael Elias, General Manager, Fleet, Ford Australia, said Ford has “meticulously selected and certified our Ford Pro Convertors, ensuring they meet Ford standards and cater to the needs of a wide range of customers.”
Industry segments covered by FPC
Ford Pro™ Convertors offer vehicle tailoring solutions across several key industries, including:
- Essential services
- Mining
- Utility and trade customisation
- Recreational and overlanding setups
These Ford vehicle conversions are designed to help businesses maximise uptime, minimise costs, and improve productivity while maintaining the brand’s high standards of safety and reliability.
Ford Pro Convertor assurance
For customers looking to get their Ford Ranger or Ford Transit tailor-built for their business, the Ford Pro™ Convertor program promises:
- Expert convertors held to Ford Pro standards
- Integration with the Ford Dealer network
- Certified production and installation methods
- Conversion warranty coverage aligned with the Ford new vehicle warranty
Ford says the initiative enhances overall support for customers seeking specialised vehicle customisation, ensuring that every modified Ford is ready for its intended purpose from day one.
Opportunity for modification specialists
The program also opens doors for Australian vehicle modification specialists looking to become certified Ford partners and join the expansive network.
Approved convertors gain early access to Ford products and engineering information, direct contact with Ford’s technical experts, and structured audits to maintain compliance with Ford Pro™ Convertor standards. The scheme also enables closer integration between Ford, dealers, and convertors, creating a more consistent and transparent customer experience.
Launch partners and future expansion
At launch, approved Ford Pro Convertors include:
- Bull Motor Bodies
- Duratray
- Hidrive
- Mits Alloy
- Norweld
- XL Service Bodies
Each partner has been certified for specific modification categories, with details available via the Ford Pro Convertor Program webpage. Ford says the program will expand over time to include more partners and an even broader range of conversion options.
A new chapter for Ford’s commercial customers
The launch of Ford Pro™ Convertor underscores the brand’s growing focus on the commercial and fleet sector in Australia. With vehicles like the Ranger, Transit, and Everest already popular among businesses, the program adds a new layer of factory-backed support for those needing tailored builds.
“We’re focused on helping businesses maximise uptime and efficiency,” said Elias. “The Ford Pro Convertor program is about delivering practical, high-quality solutions that work as hard as our customers do.”
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