Key highlights
- Annie Leibovitz photographs the Jaguar Type 01 alongside brand ambassador Florence Pugh.
- The collaboration follows the Type 01’s New York world premiere.
- UK orders open in early 2027, with prices starting at £130,000.
Jaguar has unveiled a new photography collaboration featuring its upcoming Type 01 luxury grand tourer, with celebrated photographer Annie Leibovitz capturing the car alongside British actor Florence Pugh.
The project brings together two familiar names from the creative world and one of the most important cars in Jaguar’s next chapter. It also marks another step in the British carmaker’s attempt to establish a new identity, following its recent transformation and the appointment of Pugh as its first brand ambassador for the new era.
Rather than using the Type 01 simply as a backdrop for a celebrity campaign, Leibovitz’s portraits explore the relationship between the car and Pugh as two distinct subjects.
The photographer described Pugh as bringing warmth and humanity to the images, while the Type 01 offered a more sculpted and precise presence.
For Jaguar, the collaboration is intended to communicate the individuality and creative ambition behind its new direction.
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New photography follows Jaguar Type 01’s New York debut
The photo series follows the Type 01’s world premiere at STORIED NYC in New York. The venue has a connection to Leibovitz, having previously served as her photography studio.
Jaguar also used the event to support emerging creative talent. Photographer Frankie Aldino, who was mentored by Leibovitz and personally recommended by her for the project, was commissioned to photograph guests and attending talent at the premiere.
The decision to involve both an established photographer and an emerging creative is part of Jaguar’s broader effort to associate its new identity with contemporary art and culture.
However, the Type 01 itself remains the main attraction, particularly for those interested in what the brand plans to offer beyond its previous model range.
What we know about the Jaguar Type 01
Jaguar describes the Type 01 as its most technologically advanced and powerful car to date. It is a luxury grand tourer developed around a design that moves away from the styling traditionally associated with its recent production models.
The car’s exterior features a low roofline, long bonnet and sleek silhouette, with proportions intended to give it a distinctive road presence.
Jaguar also points to historic models such as the E-Type and XJS as influences on the Type 01’s design lineage. While the new car adopts a different visual direction, the company says it retains a connection to some of the defining characteristics of its past grand tourers.
The Type 01 has been designed, engineered and will be manufactured in the UK. However, Jaguar has not provided detailed technical specifications, including powertrain outputs, battery capacity, driving range or performance figures in its latest announcement.
That means there is still plenty to learn about what will sit underneath its striking exterior.
Will the Jaguar Type 01 come to Australia?
Jaguar has confirmed that orders for the Type 01 will open in early 2027, with prices starting at £130,000 in the UK,
That converts to approximately $260,000 locally before taxes, shipping and other local costs, although this is only a currency conversion and not an indication of Australian pricing.
The carmaker has not confirmed Australian pricing, order dates or local availability.
For Australian buyers, those details will be particularly important. Jaguar’s next-generation identity will need to translate into a convincing luxury offering in a market where established European grand tourers and high-performance luxury cars already compete for attention.
The Type 01’s eventual Australian prospects will also depend on its final powertrain specifications, performance figures and positioning against rivals.
For now, Jaguar’s latest announcement offers a closer look at the creative direction surrounding its upcoming flagship, rather than a detailed look at the car’s engineering.
With orders still some time away, Australian buyers will have to wait for further announcements before knowing whether the Type 01 will make it to local showrooms.
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