Jeep has introduced one of its most aggressive discount campaigns on the Grand Cherokee, with drive-away prices now significantly lower than before. Most notably, the five-seat Grand Cherokee Limited is available from $62,000 drive-away, including premium paint, usually a $1490 option. This marks a saving of over $22,000 from its original $72,950 before on-road costs, or $82,730 drive-away in Sydney.
This pricing follows earlier adjustments made in May 2024, where price cuts of between $11,000 and $28,000 were applied across the MY23 Grand Cherokee range. These included a reduction in the entry-level Night Eagle to $65,450 before on-roads and a new price of $91,450 plus on-roads for the flagship seven-seat Summit Reserve.
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End-of-Line clearance ahead of model exit
These reductions are part of Jeep’s strategy to clear the remaining stock of the Grand Cherokee, which is being discontinued locally. Jeep Australia confirmed in March that the model would be phased out, with roughly three to four months’ supply still in dealer inventory.
Despite expanding the WL generation range to include a plug-in hybrid and long-wheelbase seven-seater, the model has struggled to match the popularity of its WK2 predecessor, which once led the Australian large SUV sales charts.
Powertrains and range overview
All Grand Cherokees are equipped with a 3.6-litre petrol V6 delivering 209kW and 347Nm, mated to an eight-speed automatic transmission and full-time four-wheel drive. The exception is the Summit Reserve 4xe, which uses a 2.0-litre turbo plug-in hybrid system producing 280kW and 637Nm.
Jeep Avenger also receives darked down pricing
In addition to the Grand Cherokee offers, Jeep has also adjusted pricing for its all-electric Avenger SUV. The entry-level Longitude variant is now priced from $40,000 drive-away, down from a regular retail price of $49,990 before on-roads and premium paint. While Jeep has not detailed specific figures for the Limited and Summit grades, “substantial factory bonuses” are reportedly available through dealers, potentially bringing prices down to around $45,000 and $51,000, respectively.
This positions the Avenger Longitude as one of the most affordable electric SUVs in Australia. All variants come equipped with a single 115kW/260Nm electric motor and a 51kWh battery, offering a claimed range of up to 396km on the WLTP test cycle.
Read More: The full specification list of Jeep Avenger
Sales momentum and brand positioning
Even as it nears the end of its local run, the Grand Cherokee remains Jeep’s best-selling model in 2025, with 103 sales recorded in April — an 87 per cent increase year-on-year — and 346 units sold year-to-date, up 36 per cent. However, this has not reversed the brand’s overall decline, with Jeep Australia reporting a 24 per cent drop in total sales over the first four months of the year.
In 2024, Jeep sales dropped by nearly 49 per cent, with the Grand Cherokee accounting for 645 units — fewer than the Wrangler — and down 48 per cent compared to the previous year.
Future lineup and availability
Following the Grand Cherokee’s departure, Jeep’s local portfolio will consist of four models: Wrangler, Gladiator, Compass, and the Avenger. Looking ahead, the brand is expected to introduce two new electric SUVs — the Recon and Wagoneer S — first previewed for the Australian market in September 2022.
Although an updated Grand Cherokee has been teased in overseas markets, its return to Australia remains uncertain. Jeep Australia has indicated a potential future return, describing the current move as a “pause in availability” rather than a permanent withdrawal.
Final opportunity for buyers
With sizeable price cuts across two key nameplates, Jeep’s end-of-financial-year campaign offers a compelling opportunity for buyers. Whether seeking the rugged versatility of the Grand Cherokee or exploring the electric Avenger, these discounts are available while stocks last.
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