Mercedes-Benz has pulled the covers off the Vision Iconic, a dramatic show car that the company claims will define its design and technological direction for the coming years. The show car, which debuted in Shanghai, is loaded with prototype technology the company says could soon reach production, including a solar-painted body and advanced self-driving systems.
The concept leans heavily into classic Mercedes-Benz aesthetics while embracing a fully digital, automated driving future.
Mercedes front grille goes digital
The Mercedes-Benz Vision Iconic is quite unapologetically opulent. Chief Design Officer Gorden Wagener described it as a “sculpture in motion,” drawing inspiration from the golden age of the 1930s.
The most immediate signal of Mercedes’ new direction is the concept’s front end. The Vision Iconic features a massive, upright chrome grille that recalls the brand’s prestigious 1960s models such as the 600 Pullman. However, this is no simple retro throwback.
The grille itself is a digital unit with a smoked-glass background and integrated lighting capable of animated sequences. The illuminated hood ornament translates the brand’s iconic identity into the electric era.
This “iconic grille” design language first appeared on the new electric GLC last month, confirming it as a new Mercedes-Benz signature element.
Retro-inspired modern design
The Mercedes-Benz Vision Iconic draws heavily on Mercedes-Benz models from the 1930s, including the 500K and 540K roadsters, while referencing iconic full-height grilles seen on the W108 and W111 series. Here are some of the other key design elements of the Vision Iconic concept:
- Two-door coupe design with pontoon guard echoes of historic models
- Illuminated Mercedes-Benz star on the bonnet
- Tri-star daytime running lights
- Exterior blends vintage design with a shaved, smooth look influenced by hot-rod culture
The design has been described as a “decidedly retro flavour,” evoking classic luxury while fitting the digital and electric future of Mercedes-Benz.
Interior features
The cabin of the Mercedes-Benz Vision Iconic concept combines analogue luxury with modern digital features. Some of the key highlights are:
- ‘Zeppelin’ Instrument Panel: Floating curved glass with chronograph-style analogue animations when doors open
- Materials: Mother-of-pearl marquetry, polished brass, and deep blue straw marquetry flooring
- Seating: Front bench upholstered in plush, deep blue velour
- AI Integration: Mercedes-Benz logo in the centre acts as an interactive AI assistant
- Display: Pillar-to-pillar screens blend analogue and digital elements seamlessly
The interior is designed to provide a lounge-like experience, reflecting the shift toward automated driving and emphasising comfort, elegance, and craftsmanship.
Technology highlights
The Mercedes-Benz Vision Iconic previews the future of automotive tech from the German marque, beyond the AMG GT XX Concept which is more focussed around the EV powertrain capabilities. Here are some of the key features of the new concept:
Steer-by-Wire & Rear-Axle Steering
This system removes the mechanical link between the steering wheel and front tyres, allowing greater flexibility in interior design. It also improves low-speed manoeuvrability and makes parking easier.
Level 4 Autonomous Driving
Most of us are familiar with Level 2 autonomy in cars which enables hands-off but eyes-on operation in urban environments. It’s ideal for assisting the driver in complex city traffic situations. However, the Vision Iconic is capable of more – Level 4 Autonomous Driving.
With future updates, the system could achieve near-full automation, allowing occupants to relax, stream content, or even take short naps during longer trips.
Solar Paint
The car’s body features a photovoltaic coating that can generate electricity from sunlight, potentially adding up to 12,000 km of extra range per year.
Neuromorphic Computing
It’s a fancy way of describing a process about increasing energy efficiency for data computation. The autonomous system, a neural network inspired by the human brain itself, uses AI chips that process data up to 90% more efficiently than conventional processors, reducing energy consumption while improving responsiveness.
Positioning in the Vision Series
While the Mercedes-Benz Vision Iconic concept highlights a new design direction, the brand has already introduced similar design elements in recent models:
- 2026 GLC SUV with EQ Technology: First vehicle to feature the reinterpreted grille
- Vision V Concept: Previews next V-Class people mover
The Mercedes-Benz Vision Iconic reinforces Mercedes-Benz’s strategy of combining heritage with forward-looking electric mobility and advanced technology.
Final word
The Mercedes-Benz Vision Iconic concept showcases how Mercedes-Benz can integrate historical design cues, Art Deco craftsmanship, and state-of-the-art technology. While it remains a concept, the vehicle offers a clear preview of the brand’s direction in electric mobility, autonomous driving, and luxury interiors, bridging past and future in one striking package. The first to offer the road-ready version of its new technology will undoubtedly be the next-generation Mercedes-Benz S-Class, but after the mid-life update set to debut in 2026.
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