Can the new Alpine A390 EV SUV reboot the brand in Australia?

Motorsports moniker going electric with new EV SUV - 555 km range, 3.9s rocket, aiming to reboot the Alpine brand Down Under.

Megan C

Megan C

May 29, 2025

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3 mins read

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Megan C
Megan C

29 May, 2025

Access Time

3 mins read

Alpine is coming back to Australia — this time fully electric. Forget the slow-selling Alpine A110 coupe that barely made a ripple. The new Alpine A390 EV SUV is set to make waves in Australia’s booming premium electric SUV market. Starting at around $125,000 AUD, it offers a thrilling, tech-loaded alternative to the Porsche Macan EV, blending French style, cutting-edge performance, and sleek design in a mid-sized package.

Known for the A110 sports car and its Formula 1 team, Alpine is betting big on the A390 to win over electric vehicle enthusiasts and revive the brand’s local presence.

Why the A390 could be a game-changer?

Alpine’s last attempt in Australia with the acclaimed A110 sports coupe only found 106 buyers before disappearing in 2022. Now, the brand is switching tactics, betting on the EV SUV boom with a car that promises Porsche-rivalling dynamism and head-turning French flair.

Specs of the Alpine A390

FeatureAlpine A390 GTS
Power (kW)345
Torque (Nm)808
0-100 km/h3.9 seconds
Top Speed220 km/h
Battery Capacity89 kWh
Range (WLTP)555 km
DC Charging Speed190 kW (15-80% in 25 mins)
Weight2121 kg

Estimated price: from $125,000 AUD (on-road costs not included).

Key features of the Alpine A390

  • Striking design: Inspired by Alpine’s Alpenglow hypercar and Le Mans racer, the A390 looks unlike anything else on Australian roads.
  • Triple motor power: The A390 GTS model boasts 345kW and 808Nm, achieving 0-100km/h in just 3.9 seconds.
  • Lighter than competitors: At 2,121 kg, it’s over 200 kg lighter than the Porsche Macan EV, boosting agility and driving fun.
  • Impressive range: With a 555 km WLTP range, it offers solid distance for a performance EV, though charging peaks at 190 kW, slower than Porsche’s 270 kW.

Challenges for the Alpine A390 in Australia

  • Tight rear seats: Alpine prioritised handling, so rear legroom is limited.
  • Exorbitant price tag: Starting near $125,000, the A390 sits firmly in Macan EV territory — not a budget buy.
  • Limited brand recognition: Outside F1 circles, Alpine remains a niche brand in Australia.

Alpine A390 pricing and arrival in Australia

Alpine is tight-lipped on Aussie pricing, but expect the A390 to arrive in dealerships by mid-2026. The UK launch hints at a starting price around AUD 125,000 — premium, yes, but competitive for what it offers.

The Alpine A390 isn’t just another electric SUV; it’s a driver’s machine with motorsport DNA. But with Porsche’s stronghold on premium EVs, Alpine will need more than just speed to win over buyers. Coming mid-2026, the A390 could be the spark Alpine needs or another tough sell. One thing’s for sure: If you love driving, this might be the most exciting EV SUV yet.

What do you think? Could the Alpine A390 tempt you away from a Porsche? Let us know in the comments!

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