Porsche Taycan could be discontinued amid cost-cutting plans

The Porsche Taycan is the brand’s first all-electric series production sports car and holds a unique place in its modern Australian history, but the model may be discontinued in the near future. Official reports indicate that the Taycan will be gradually phased out before 2030.

The Taycan arrived here in 2021 in a grand way after hundreds of Australian buyers placed formal expressions of interest starting from 2019, but its sales have declined here since the 535 peak deliveries in 2023.

Porsche Taycan could disappear gradually

German publication Wirtschaftswoche, via Autocar, reports Porsche plans to wind down the Taycan rather than discontinue it immediately, and the brand has reportedly agreed on the plan with its works council; only the formal announcement remains.

Porsche unveiled the Taycan in 2019 and launched it in Australia in 2021, and the model now falls among the potential casualties of cost-cutting measures at Porsche and parent company Volkswagen Group.

The measures reportedly include plans to halve the number of model lines across Volkswagen Group brands such as Audi, Cupra, Skoda, and Seat, other than Porsche.

Porsche says the Taycan will stay for now

Porsche CEO Michael Leiters recently addressed the Taycan’s future in an interview with Frankfurter Allgemeine Zeitung.

He said, “Model streamlining doesn’t necessarily mean discontinuing entire model series. Often, it’s about eliminating variants.”

“We’ve already started doing that. With the Taycan, we will further reduce the number of models [variants] and thus decrease complexity. We have no plans to discontinue the Taycan in the short term. We’ve invested heavily in the model and want to monitor how demand develops.”

Taycan sales have dropped heavily

Among the reports, one truth is that Taycan’s sales have declined; the model reached a record 40,629 global sales in 2023, and sales then dropped to 16,339 in 2025, which prompted Porsche to cut production as demand weakened.

The decline continued in the first half of 2026 as the German brand delivered only 6219 Taycans globally in the first six months of 2026, down 25% Year-on-Year.

Australia has seen an even smaller sales volume, as the brand sold just 58 Taycans between January and July 2026, compared with 176 in 2025, 282 in 2024 and 535 units in 2023.

Also read: New VW compact SUV based on Skoda Kylaq is under works

Electric Panamera could fill the gap

The Taycan shares a similar size to the Panamera, which Porsche currently sells with petrol and plug-in hybrid powertrains and is confirmed for a fully electric launch.

The company previously said the electric Panamera would sit alongside the Taycan rather than replace it, but sales have fallen sharply since then, and the plans could change.

Porsche has changed its EV strategy

The company previously targeted EVs making up more than 80% of its global sales by 2030, subject to customer demand and the development of electromobility, but it has since wound back that target. 

It also postponed development of a new dedicated EV platform and confirmed its next three-row flagship SUV would use petrol and plug-in hybrid powertrains rather than launch as an EV.

Porsche delivered about 62,000 EVs globally in 2025, which was 22% of the overall sales, primarily driven by the all-electric Macan while Taycan’s demand fell.

The brand can also change its EV strategy as the European Commission has proposed relaxing the European Union’s 2035 new-car emissions target from a 100% reduction in tailpipe CO2 emissions to 90%. This could allow some combustion-powered and hybrid vehicles to remain on sale beyond 2035.

The United States has also softened vehicle emissions regulations, potentially extending the life of internal-combustion powertrains in the short to medium term.