Toyota is offering one of the biggest discounts seen on a new vehicle in Australia in recent years, with its full-size Tundra pickup now available with waived on-road costs and an additional $10,000 EOFY bonus. The deal applies to new and demonstrator examples of the Toyota Tundra built before July 31, 2025, and is available until June 30, 2026 unless extended.
For buyers in New South Wales, the combined offer is worth up to $19,413 on the flagship Platinum variant, while Limited buyers can save around $18,903 once registration, stamp duty, dealer delivery and compulsory third-party insurance costs are factored in. Toyota Australia is also covering on-road costs as part of the offer, though premium paint remains a $675 option.
Read more: Global sales crown stays with Toyota in record fashion
A rare move from Toyota
Discounts of this scale are uncommon from Toyota in Australia, particularly given the brand’s strong demand across most of its lineup. Earlier this year, Toyota said it avoided offering discounts on the outgoing generation of the Toyota RAV4 during its model transition, highlighting just how unusual the Tundra campaign is.
The company is currently also offering deposit bonuses on the Toyota bZ4X electric SUV, though those incentives are smaller.
Read more: Toyota teaser hints at large electric SUV for Australia
Still expensive, even with the discounts
The Toyota Tundra range starts at $155,990 before on-road costs for the Limited variant, positioning it well above most of its American pickup rivals.
Even after the EOFY incentives, the Toyota still sits above:
- Ford F-150
- Chevrolet Silverado 1500
- Ram 1500
However, the latest deal significantly narrows the pricing gap.
That may be important for Toyota as competition in Australia’s growing full-size pickup segment intensifies.
Read more: Toyota Australia announces customer service exercise for the Toyota Tundra camera software
Toyota Tundra trails rivals in 2026 sales
While the Toyota Tundra narrowly outsold the F-150 in Australia last year, 2026 has proven more difficult for Toyota’s US-built pickup.
During the first four months of 2026:
- Ram 1500 recorded 666 deliveries
- Ford F-150 managed 661 deliveries
- Silverado 1500 reached 590 deliveries
- Tundra recorded 313 deliveries
The weaker sales performance likely explains Toyota’s aggressive EOFY push.
Built in America, converted in Australia
Like its rivals, the Toyota Tundra is manufactured in North America in left-hand drive before being remanufactured locally into right-hand drive form.
The conversion work is handled by Walkinshaw Automotive Group, which also remanufactures Ram and Chevrolet pickups for the Australian market.
Toyota initially introduced the Tundra through a 300-unit lease evaluation program before officially launching full retail sales in late 2024.
Why this matters
Australia’s full-size pickup market remains relatively small compared to the traditional ute segment dominated by models like the Ford Ranger and Toyota HiLux. But interest in American-style trucks has steadily grown, particularly among caravan owners and buyers looking for high towing capacities and larger cabins.
The challenge remains pricing! Even with heavy discounts, full-size pickups continue to occupy a niche space due to their size, fuel consumption and premium positioning.
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