Subaru Australia has reduced pricing for its MY26 Solterra and Trailseeker electric SUVs, marking the second price cut for the brand’s EV lineup in the past six months. The revised pricing, effective from May 14, 2026, lowers the cost of entry into Subaru’s EV range while bringing the Solterra and Trailseeker into line with their closely related Toyota bZ4X counterparts.
The move comes as carmakers across Australia continue adjusting EV pricing amid growing competition and softer demand in parts of the electric-car market.
Read more: Toyota bZ4X gets a makeover and increased range
Subaru Solterra prices reduced by $2,000
The MY26 Subaru Solterra range is now priced from $61,990 before on-road costs, with both variants receiving a $2,000 reduction.
| Variant | Previous MLP | Revised MLP | Change |
| Subaru Solterra AWD | $63,990 | $61,990 | Down $2,000 |
| Subaru Solterra AWD Touring | $69,990 | $67,990 | Down $2,000 |
The updated Subaru Solterra AWD Touring now matches the pricing of the equivalent Toyota bZ4X AWD variant. This latest reduction follows the arrival of the facelifted Subaru Solterra late last year, which itself launched with prices up to $7,000 lower than the outgoing model.
Read more: Subaru Solterra facelift confirmed for Australia with more range and lower prices
Subaru Trailseeker gets larger price drop
Subaru has applied even bigger reductions to the Trailseeker lineup, with both variants now $4,000 cheaper than before.
| Variant | Previous MLP | Revised MLP | Change |
| Subaru Trailseeker AWD | $67,990 | $63,990 | Down $4,000 |
| Subaru Trailseeker AWD Touring | $73,990 | $69,990 | Down $4,000 |
The revised pricing now aligns the flagship Subaru Trailseeker AWD Touring with the Toyota bZ4X Touring. Positioned as a larger and more rugged alternative to the Subaru Solterra, the Trailseeker continues to feature Subaru’s dual-motor all-wheel-drive setup.
Read more: Subaru Trailseeker confirmed for Australia
Subaru says focus remains on customer value
In a statement, Subaru Australia said the updated pricing reflects its commitment to keeping its EV range competitively positioned.
“This announcement reflects Subaru Australia’s ongoing commitment to delivering excellent value for its customers, ensuring its vehicles remain competitively priced without compromising on the quality, performance, or innovation that Subaru customers expect,” the company said.
Subaru has also advised customers who recently placed orders, or are in the process of completing a purchase, to contact their local retailer to understand how the revised pricing may affect their order. However, the company has not confirmed whether existing customers who recently purchased a Subaru Solterra will receive any retrospective pricing adjustment.
Subaru expands EV lineup with Uncharted
The pricing announcement coincides with Subaru opening orders for the new Uncharted electric SUV, which will sit below the Solterra in the brand’s EV lineup. The Subaru Uncharted AWD is priced from $59,990 before on-road costs.
| Model | April 2026 price | 14 May 2026 price | Change |
| Subaru Uncharted AWD | N/A | $59,990 | New model |
| Subaru Solterra AWD | $63,990 | $61,990 | Down $2,000 |
| Subaru Solterra AWD Touring | $69,990 | $67,990 | Down $2,000 |
| Subaru Trailseeker AWD | $67,990 | $63,990 | Down $4,000 |
| Subaru Trailseeker AWD Touring | $73,990 | $69,990 | Down $4,000 |
Read more: Subaru Uncharted electric SUV confirmed for Australia
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