Australia’s new-car market saw a strong rebound in June 2025, fuelled by end-of-financial-year offers and growing interest in electric and budget-friendly options. A total of 127,437 new vehicles were delivered—up 16.5% from May – and it was the strongest single month since 2018.
While Toyota comfortably held on to its #1 spot, the real story was the continued rise in popularity of Chinese manufacturers.
| Rank | Brand | Units sold |
| 1 | Toyota | 20,225 |
| 2 | Ford | 10,103 |
| 3 | Mazda | 9,405 |
| 4 | Hyundai | 8,407 |
| 5 | BYD | 8,156 |
| 6 | Kia | 7,810 |
| 7 | GWM | 5,464 |
| 8 | Mitsubishi | 5,336 |
| 9 | Isuzu Ute | 5,152 |
| 10 | Subaru | 4,610 |
June sales at a glance
- Toyota stayed well ahead, crossing the 20,000 unit sales mark for the month, thanks to consistent demand across its SUV and ute lineup. Despite rising competition, Toyota’s market share remained strong at 16%.
- Ford performed well too, selling over 10,000 units and maintaining second place, largely due to its strong presence in the ute and large SUV segments.
- Meanwhile, Mazda hangs onto third with strong demand for its SUVs. However, it’s slowly losing ground as the market awaits new and updated models.
- Chinese brands surged yet again, with BYD gaining by over 300%, and GWM growing steadily
- Korean brands held steady, with Kia and Hyundai continuing to deliver high volumes. New-generation models and hybrid options have helped them stay relevant.
- Isuzu UTE closed out the top 10, maintaining strong interest in its reliable ute and SUV offerings.
Quick takeaways
- Toyota remains in a league of its own, with sales that are more than double its closest competitor.
- BYD and GWM are climbing fast. Once fringe players, they’re now key contenders, driven by compelling value and expanding product lines.
- Mitsubishi and Isuzu continue to carve out space in the value-focused segments, appealing to budget-conscious buyers.
- The top 10 is more diverse than ever, with Chinese, Korean, Japanese, and American brands all competing closely for share.
June 2025 brand market insight vs May
- Toyota retained its dominant position with 20,442 units sold.
- Ford saw a healthy boost too, reaching 10,103 sales, up from ~8,500 in May 2025.
- BYD delivered a standout performance, skyrocketing from ~2,500 units earlier in the year to over 8,000 units in June. GWM continued its upward momentum too.
- June’s growth wasn’t just seasonal, it signals a deeper shift in buyer preferences, especially toward EVs and newer market entrants.
Comments
New Comment