Australia’s electric vehicle (EV) market reached an impressive tally in September 2025, with 12,076 battery-electric vehicles sold, accounting for 11.3% of all new car sales. Tesla and BYD dominated, together accounting for nearly two-thirds of all EV deliveries, as incentives and quarter-end promotions helped drive purchases.
Top-selling EV brands – September 2025
Tesla and BYD lead the charge, with BYD’s growing line-up keeping pace with Tesla’s two established models. Kia, Geely, and MG rounded out the top five brands. Here’s the top 10 brands in September:
| Brand Name | September 2025 Sales |
| Tesla | 4,663 |
| BYD | 3,148 |
| Kia | 593 |
| MG | 505 |
| Mercedes-Benz | 360 |
| Volkswagen | 283 |
| Geely | 279 |
| Polestar | 236 |
| BMW | 127 |
| Volvo | 119 |
Top-selling EV models – September 2025
The Tesla Model Y remained the most popular EV, with 3,927 units, followed by BYD’s Sealion 7, which reached its best month yet with 1,887 sales. Both electric SUVs were also among the top ten best-selling models of the previous month. The Tesla Model 3, BYD Dolphin, and BYD Seal rounded out the top five, demonstrating strong demand for SUVs and compact EVs.
| Model | Units Sold |
| Tesla Model Y | 3,927 |
| BYD Sealion 7 | 1,887 |
| Tesla Model 3 | 736 |
| BYD Dolphin | 523 |
| BYD Seal | 450 |
| Kia EV5 | 307 |
| BYD Atto 3 | 288 |
| Geely EX5 | 279 |
| Kia EV3 | 241 |
| Volkswagen ID.4 | 177 |
Budget vs Mid-Tier vs Premium: How Aussies bought EVs in September
With EVs taking 11.3% of the total new-car market, buyers continued to split into three clear segments:
Budget-Friendly EVs (under $50k)
BYD Dolphin, Atto 3, and Kia EV3 remained affordable entry points for families and new EV adopters. BYD is also set to expand its affordable EV lineup with the upcoming Atto 1 and Atto 2.
Mid-Tier EVs ($50k–$70k)
BYD Seal and Kia EV5 continued to attract buyers seeking a balance of technology and comfort without entering the premium bracket.
Premium EVs (over $70k)
The Tesla Model Y led the premium segment with nearly 4,000 deliveries, while the BYD Sealion 7 also saw strong demand, indicating that larger, feature-rich SUVs continue to be a key draw for buyers seeking luxury and performance.
Key takeaways
- EV sales hit a record 12,076 units, taking 11.3% of new-car sales, up from 9.7% in August.
- Tesla and BYD together accounted for nearly two-thirds of all EV sales.
- Tesla Model Y remained the top-selling individual EV with 3,927 units.
- BYD Sealion 7 recorded its best month yet, while BYD Dolphin and Seal gained traction among budget and mid-tier buyers.
- Budget EVs continue to attract new adopters, mid-tier EVs balance tech and affordability, and premium SUVs dominate the luxury segment.
Comments
New Comment