Ferrari reveals 'Luce,' its first electric sports car

Ferrari has officially named its first all-electric sports car and provided an early glimpse of its interior design. The new model, called Ferrari Luce, was unveiled during a design-focused event in San Francisco, marking a major milestone in the brand’s transition to electric power.

The name Luce, Italian for light, signals the start of a new vehicle segment for Ferrari. More importantly, the interior reveal provides the first tangible insight into how the marque plans to approach design, usability and driver engagement in an electric era.

Ferrari Luce interior signals a shift in design philosophy

The interior of the Ferrari Luce represents a noticeable departure from Ferrari’s current cockpit layouts. Instead of layered surfaces and visual complexity, the cabin is designed as a single, clean volume, with a strong emphasis on clarity and driver focus.

Controls and displays are clearly organised, with physical inputs separated logically from digital outputs. Ferrari aims to create a calm and intuitive environment that reduces distractions while maintaining the sense of occasion expected from a Ferrari sports car.

LoveFrom ocllaboration shapes Ferrari’s electric cabin

Central to the Ferrari Luce’s interior design is Ferrari’s long-running collaboration with LoveFrom, the San Francisco-based creative collective founded by Sir Jony Ive and Marc Newson. LoveFrom led the initial design concept, while Ferrari’s in-house Styling Centre, headed by Flavio Manzoni, translated that vision into a production-ready interior.

The partnership reflects Ferrari’s desire to rethink interaction design from the ground up, rather than simply adapting existing layouts for electric powertrains.

Materials and Interface designed as one system

Ferrari placed strong emphasis on material quality and interface integration. The Luce interior uses precision-machined recycled aluminium, chosen for both durability and visual integrity, alongside scratch-resistant Corning glass for displays and interface surfaces.

Ferrari confirmed that physical controls, such as buttons, switches and dials, were developed alongside digital displays, rather than as separate systems. This hardware-and-software co-development is intended to create a more cohesive and intuitive user experience, particularly during performance driving.

What does the Ferrari Luce name represent?

According to Ferrari, the Luce name introduces a new naming strategy as the company expands into electric vehicles. Rather than positioning the model as an EV first, Ferrari continues to frame Luce as a Ferrari above all else, with electrification serving as a new way to deliver performance, responsiveness and emotional engagement.

The name is intended to represent clarity, direction and innovation, rather than technology alone.

What’s next for Ferrari’s first electric car?

The interior reveal marks the second phase of a three-stage launch. Ferrari previously unveiled the Luce’s underlying electric technology in October 2025 at its Maranello e-building. The final phase, revealing the car’s exterior design, is scheduled for May 2026 in Italy.

As Ferrari prepares to enter the high-performance electric vehicle segment, the Luce will play a critical role in defining how the brand balances tradition with transformation. The exterior design, driving dynamics and final positioning will ultimately determine how successfully Ferrari’s first electric sports car is received.