Key highlights
- Luxeed will become the ninth Chery Group brand in Australia when it arrives in mid-2027.
- The LLounge luxury people mover will lead the launch, featuring air suspension, rear-wheel steering and an extended-range electric powertrain.
- The Stormax electric SUV will follow, with a claimed 0-100km/h acceleration time of 3.8 seconds.
Chinese automotive giant Chery is preparing to introduce another brand to Australia, with luxury-focused Luxeed confirmed to arrive in mid-2027.
The new marque will become the ninth brand from Chery Group to enter the Australian market, joining Chery, Omoda, Jaecoo, Lepas, iCaur, Freelander, Jetour and Exlantix, the latter also confirmed for Australia in recent days.
Luxeed will sit towards the top of Chery Group’s growing brand portfolio, targeting buyers looking for more expensive, technology-focused vehicles rather than the value-oriented approach associated with the core Chery range.
Speaking at a media event in China on 22 October 2026, Shawn Xu, CEO of Luxeed International and vice-president of Chery International, confirmed Australia would be among the brand’s right-hand-drive export markets.
The company plans to establish a showroom network in major Australian cities, using a traditional dealership model rather than relying solely on online sales.
Xu said Luxeed would prioritise building its reputation over chasing high sales volumes, suggesting the brand will initially focus on establishing itself in the Australian luxury market.
Australian pricing and final specifications have yet to be announced.
Read more: 2027 Chery Tiggo 4 Hybrid adds a new 165kW turbo option
Luxeed LLounge to lead Australian launch
The first model expected to reach Australia is the Luxeed LLounge, a luxury people mover developed to accommodate both left-hand-drive and right-hand-drive markets.
Based on the Luxeed V9 sold in China, the export-focused LLounge is designed to compete in the premium end of the people-mover segment, where buyers place a strong emphasis on passenger comfort, cabin technology and refinement.
Its reported equipment includes rear-wheel steering, dual-chamber air suspension and adaptive dampers. Rear-wheel steering allows the rear wheels to turn slightly, improving manoeuvrability at lower speeds and helping the vehicle remain stable during faster driving.
One of its more unusual features is a wrap-around airbag system for occupants, which Luxeed claims is a world first. The vehicle is also reported to feature adjustable-tint privacy glass that can block 99.6 per cent of sunlight in one second.
The LLounge measures a reported 5359mm long and 2009mm wide, placing it firmly in large-vehicle territory. Its powertrain is expected to use a 1.5-litre petrol engine as a generator to charge the battery, rather than directly driving the wheels.
Two battery options, rated at 37kWh and 53.4kWh, have been reported. However, Australian-market powertrain details and specifications are yet to be confirmed.
For Australian buyers, the LLounge could offer an alternative to established luxury people movers, particularly for families and businesses seeking a more technology-focused passenger vehicle.
Luxeed Stormax electric SUV targets performance buyers
The second model planned for Australia is the Luxeed Stormax, known as the RX in China.
The SUV features a sporty design that has been compared with the Ferrari Purosangue, although its positioning and final Australian specifications will determine how it competes locally.
Luxeed claims the Stormax can accelerate from 0-100km/h in 3.8 seconds, thanks to an 800-volt battery-electric powertrain.
An 800-volt electrical architecture can support high charging power and reduce electrical losses compared with lower-voltage systems, although actual charging speeds depend on the vehicle’s hardware and the charging station.
The Stormax is expected to appeal to buyers looking for strong acceleration and premium styling in an electric SUV. However, details such as driving range, charging times, equipment levels and Australian pricing have not been confirmed.
Luxeed to operate independently of Huawei in Australia
Luxeed is a joint venture between Chery Group and Chinese technology company Huawei. However, the vehicles sold internationally will reportedly be separated from Huawei’s hardware and software.
Xu said the international versions would have no Huawei-related hardware or software, distinguishing them from the brand’s Chinese-market operations.
The arrangement will be worth watching as Luxeed prepares to enter Australia, where buyers will need to assess the vehicles on their own technology, features, performance and ownership support.
With two models planned for 2027, Luxeed will add another premium-focused option to Australia’s expanding electric vehicle market. Its success will depend on how competitively the vehicles are priced, how well the local dealer network develops and whether Australian buyers are willing to consider another new Chinese luxury brand.
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