Mercedes-Benz is offering massive discounts on its electric vehicle (EV) lineup in Australia. The move comes as the German automaker’s luxury EVs have struggled to gain traction in the Australian market.
Mercedes-Benz Australia has applied significant price cuts to four models built on its Electric Vehicle Architecture (EVA):
- Mercedes-Benz EQE Sedan
- Mercedes-Benz EQE SUV
- Mercedes-Benz EQS Sedan
- Mercedes-Benz EQS SUV
More than 100 vehicles are currently listed as “in stock” on the Mercedes-Benz Australia website, with discount amounts depending on the variant and buyer’s location. Savings start from around $23,814 and go up to $69,839.
Biggest and smallest price drops
The Mercedes-AMG EQE53 Sedan and the Mercedes-Benz EQS450 Sedan attract the most substantial discounts, while the Mercedes-Maybach EQS680 SUV receives the smallest price reductions.
| Model Variant | Drive-away price range | Savings range |
| Mercedes-Benz EQE300 SUV | $106,501 – $106,804 | $24,735 – $27,956 |
| Mercedes-Benz EQE300 Sedan | $106,409 | $23,814 |
| Mercedes-Benz EQE350 SUV | $107,246 | $32,623 |
| Mercedes-AMG EQE53 SUV | $123,417 – $136,825 | $52,912 – $56,828 |
| Mercedes-AMG EQE53 Sedan | $134,551 – $142,239 | $66,677 – $69,839 |
| Mercedes-Benz EQS450 Sedan | $128,719 – $133,893 | $64,278 – $66,405 |
| Mercedes-Benz EQS450 SUV | $126,927 – $140,128 | $53,405 – $57,970 |
| Mercedes-Maybach EQS680 SUV | $333,457 – $419,211 | $8,786 – $9,273 |
Luxury EVs struggling to compete with ICE options
While positioned as high-tech, luxury offerings, EVA-based models have not matched the sales momentum of Mercedes-Benz’s petrol and diesel cars. This could be because of three main challenges:
- Slower uptake of luxury EVs compared with brands such as Tesla and BMW
- Styling that divides opinion, with some preferring the traditional sedan look
- Premium launch prices that limited competitiveness against rival electric models
Mercedes-Benz’s evolving EV strategy
In response to market feedback, Mercedes-Benz is making notable changes to its electric vehicle approach:
- Ending the “EQ” branding for upcoming EV models
- Adopting more conventional styling, as seen in the facelifted EQS Sedan in Europe
- Pausing US deliveries of EVA-based models earlier in 2025 to manage slow demand
The Mercedes-Benz EQE Sedan, Mercedes-Benz EQS Sedan and their SUV counterparts launched between 2021 and 2022 with a rounded, aerodynamic design. The updated EQS in Europe now features a traditional grille, though its release in Australia remains unconfirmed.
Is now the time to buy?
For those considering a luxury EV, these offers are unusually generous. Buyers can save tens of thousands on vehicles that, just months ago, were at full launch pricing.
However, there are considerations:
- Potentially steep depreciation due to weaker resale demand
- The possibility that these models will be phased out as refreshed designs arrive
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