Key highlights:
- MG4 Urban Essence 43 now starts at $29,990 drive-away until Sep 30
- Buyers at Sydney’s Everything Electric show also receive a $500 charging card
- 2195 MG4 Urbans have been delivered since deliveries began in June 2026
The MG4 Urban has become cheaper to buy, with a $2000 cashback offer cutting the entry price of the small electric hatchback to $29,990 drive-away. This also puts it below the current promotional price of the GAC Aion UT and the Geely EX2 Inspire.
MG has also added a separate $500 charging incentive for customers who order the EV at this weekend’s Everything Electric show in Sydney.
MG4 Urban now starts at $29,990
The price of the MG4 Urban EV has dropped below the $30,000 threshold for the first time Down Under – its $2000 cashback offer runs until September 30 and applies to both MG4 Urban variants, directly at the point of sale.
| Variant | Regular price (drive-away) | Cashback price (drive-away) |
|---|---|---|
| MG4 Urban Essence 43 | $31,990 | $29,990 |
| MG4 Urban Essence 54 | $34,990 | $32,990 |
The entry-level Essence 43 is now priced at $29,990 drive-away and undercuts the GAC Aion UT, which currently carries a promotional price of $31,990 drive-away nationally.
The Urban EV also costs less than the Geely EX2 Inspire, priced from $30,990 before on-road costs, but the entry-level EX2 Complete remains cheaper at $26,490 before on-road costs.
A $500 charging card is also available
MG is offering an additional incentive at the Everything Electric show in Sydney – customers who order an MG4 Urban at the event will receive a $500 charging card.
The show takes place at Sydney Olympic Park in Homebush from September 18 to 20, 2026.
Also read: EV repair and servicing gets federal funding in Australia
Two battery options, one electric motor layout
The Essence 43 uses a single electric motor that produces 110kW and 250Nm. It drives the front wheels and draws energy from a 43kWh lithium iron phosphate battery, giving the car a claimed 316km WLTP range.
| Specification | Essence 43 | Essence 54 |
|---|---|---|
| Battery | 43kWh LFP | 54kWh |
| Drive type | Single motor front-wheel drive | Single motor front-wheel drive |
| Total output | 110kW / 250Nm | 118kW / 250Nm |
| Range | 316km | 405km |
The Essence 54 keeps the same 250Nm but increases output to 118kW, and its larger 54kWh battery lifts claimed WLTP range to 405km.
Standard equipment is generous
The standard equipment also includes:
- Heated front seats
- Synthetic leather upholstery
- Wireless phone charging
- Six-speaker sound system
- 12.8-inch touchscreen infotainment system
- Satellite navigation
- Wireless Apple CarPlay and Android Auto
- 360-degree camera
- 17-inch alloy wheels
The MG4 Urban also carries a five-star safety rating from ANCAP.
MG4 Urban reaches 2195 sales in August
MG launched the MG4 Urban in Australia in April 2026. The smaller, city-focused electric hatchback sits below the standard MG4 EV in the local range, with its first deliveries beginning in June 2026.
Despite that short sales period, the MG4 Urban has already built a strong position in Australia’s EV market.
MG’s overall sales increased by 21.4% in August 2026. The MG4 Urban has also ranked among Australia’s 20 best-selling electric vehicles year-to-date, despite deliveries only starting in June.
By the end of August, MG had sold 2195 MG4 Urbans, which makes it MG Australia’s third-best-selling EV, behind the MG4 and MG S5 small SUV.
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