Key highlights
- The new Sydney Bespoke Commissioning Suite is available to Range Rover and Range Rover Sport Autobiography and SV customers.
- A one-off Range Rover P615 Pioneer 1972 showcases the programme, with a $578,000 price tag before on-road costs.
- Customers can personalise everything from paint colours and leather upholstery to veneers, embroidery and metal finishes.
Range Rover has opened a dedicated Bespoke Commissioning Suite in Sydney, giving Australian customers access to a level of vehicle personalisation usually associated with ultra-luxury brands such as Bentley and Aston Martin.
Located within JLR Australia’s headquarters in Mascot, the studio allows eligible buyers to work directly with Range Rover design specialists to create vehicles with individual finishes and details.
The service is available for Range Rover and Range Rover Sport models in Autobiography and SV specifications. Customers can choose from custom paint finishes, hand-selected leather, bespoke wood veneers, embroidery, contrast stitching, personalised insignia and even precious metal accents.
The idea is to move beyond choosing from a standard factory colour palette. Buyers can work with the design team to develop finishes and combinations that reflect their preferences, potentially making their vehicle a genuine one-off.
The commissioning experience also includes a two-night stay at Sydney’s Capella Hotel, with Range Rover transfers to and from the studio for the appointment.
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One-off Range Rover P615 Pioneer 1972 revealed
To mark the studio’s opening, Range Rover has unveiled the P615 Pioneer 1972, a one-of-one SV Bespoke commission inspired by the first Range Rover to arrive in Australia.
The original vehicle, chassis number 35600022A, was a Davos White over Palomino Suffix A model that arrived in 1971 as part of a three-car evaluation and press fleet, before the Range Rover officially went on sale locally.
It was discovered in Melbourne’s Bayside area around 20 years ago, where it had reportedly been used by a builder. The vehicle has since been kept in storage, retaining its original patina.
The new Pioneer 1972 takes inspiration from that early model while adding contemporary finishes.
Its custom White Gloss paint features fine metallic flakes, with the finish said to draw inspiration from Mount Kosciuszko. Silver stitching across the seat backs follows a pattern inspired by the mountain’s landscape, while black side gills reference the original Range Rover’s vertical door handles.
The exterior also gets body-coloured Range Rover lettering, echoing the slimmer badging used on the original model.
Inside, the cabin combines Caraway and Ebony leather with natural wood trim. Custom alloy kickplates carry the inscription ‘Pioneer 1972 – One of One’.
Range Rover Bespoke pricing starts at $206,800
The Pioneer 1972 is priced at $578,000 before on-road costs, making it $151,000 more expensive than the standard Range Rover P615 SV, which is listed at $427,000.
Under the bonnet, it retains the P615’s 4.4-litre twin-turbocharged V8 mild-hybrid engine, producing 452kW and 750Nm.
However, the Bespoke programme is not limited to V8-powered models. Range Rover says the personalisation service can be applied across eligible powertrains, including the upcoming fully electric Range Rover.
The entry point for the service is the Range Rover Sport D350 Autobiography, priced at $206,800 before customisation. The larger Range Rover D350 Autobiography starts at $321,600.
Other eligible models include the Range Rover P460e plug-in hybrid, P530 petrol and EV550 electric variants, along with higher-specification SV models. The Range Rover Sport range also includes P460e, P530, EV550 and P635 SV options.
The final cost of a Bespoke commission will depend on the individual customer’s requests, with no fixed price for the additional personalisation work.
How does the Range Rover Bespoke experience work?
Customers visiting the Sydney studio can explore physical samples of paint, leather and carpet before settling on their preferred combination.
The service can go further than the available samples, with Range Rover able to colour-match paint and upholstery to suit individual requests. This gives customers considerable freedom over how their vehicle looks and feels inside and out.
Once the commission is complete, owners also receive a personalised book documenting their vehicle, alongside other unique and limited-run creations produced by Range Rover’s Bespoke department.
For Australian luxury SUV buyers, the new studio adds another option for those who want something beyond the standard Autobiography or SV specification. While the starting prices are already well into six figures, the programme offers a way to make an expensive Range Rover considerably more individual.
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