Top-selling SUVs in Australia for September 2025

Australians have long had a love affair with SUVs, and September 2025 proved no different. With 61,381 SUVs sold across all segments, it’s clear that these versatile vehicles remain the go-to choice for city streets, family adventures, and outback journeys alike. In a big surprise, the usual top-sellers were dethroned by an electric offering in September – the Tesla Model Y.

Here’s a look at the top-ten best selling SUVs of the previous month:

The RAV4’s sales nearly halved compared to August while the demand for the Model Y rose by 40 percent month-on-month (MoM). Demand for the Ford Everest went up slightly and kept in the podium spots. Meanwhile, Chinese SUVs from Chery, BYD and GWM also made it into the top ten with slim margins between the rest of the cars on this list.

Segment-wise SUV sales

Segment leaders in September 2025

Light SUVs

The Mazda CX-3 held onto the top spot in the light SUV segment, comfortably ahead of the Kia Stonic (754) and Hyundai Venue (750) that were the next highest selling models in the segment. The dominance of the CX-3 in this segment shows that reliability and brand familiarity still outweigh flashy features in the city-specific SUV market.

Small SUVs under $45k

The Chery Tiggo 4 led small SUVs under $45k with just over 2,000 sales, edging out the GWM Haval Jolion (1,881) and Hyundai Kona (1,844). Chinese brands continue to consolidate their presence in the most affordable segments across sizes, offering strong value for money in this competitive category. Affordability and feature-rich offerings are driving the rising popularity of Chinese SUVs. 

Small SUVs over $45k

Premium small SUVs saw Audi Q3 on top with 506 units, followed by BMW X1 (440) and Volkswagen T-Roc (367). While volumes are smaller, badge appeal and premium features remain key for buyers. 

Medium SUVs under $60k 

The Toyota RAV4 remained Australia’s favourite medium SUV (for the money), selling 2,554 units. The BYD Sealion 7 (1,887) hybrid SUV and Mitsubishi Outlander (1,785) rounded out the top three. Hybrids and family-friendly designs continue to define growth in this category. 

Medium SUVs over $60k 

In the premium EV space, the Tesla Model Y surged with 3,927 sales, far ahead of the Mercedes-Benz GLC (504) and the Mazda CX-60 (451). While the Model Y does not compete with those models in terms of cabin experiences, its sales surge in demand from tech-savvy and environmentally conscious buyers.

Large SUVs under $80k 

The Ford Everest led the pack with 2,558 sales, followed by the Toyota Prado (1,885). There aren’t many rivals in this category and these two models are far ahead of the competition, with the next highest-selling car being the Isuzu MU-X (742). Ladder-frame SUVs remain a staple for Aussies who need towing capacity and off-road capability. Ruggedness and versatility continue to drive sales of large SUVs, reflecting Australians’ preference for vehicles that can handle both urban life and outdoor adventures.

Large SUVs over $80k

The Land Rover Defender topped the premium large SUV segment with 341 sales, outperforming its more luxurious rivals like the BMW X5 (273) and the Range Rover Sport (264). Heritage styling and off-road credibility continue to appeal to buyers. Insight: Buyers in this segment value iconic design and off-road pedigree, demonstrating that capability and brand heritage continue to influence luxury SUV choices.

Upper Large SUVs under $120k 

The LandCruiser wagon maintained its lead with 1,166 sales, far ahead of the Nissan Patrol wagon (468) and Land Rover Discovery (41). Its reputation for toughness keeps it virtually untouchable in this segment. The LandCruiser’s unmatched reliability and off-road legacy make it the go-to choice for families and rural buyers needing long-term durability.

Upper Large SUVs over $120k 

At the highest end of SUVs, the BMW X7 (93) led the sales figures, followed by the Lexus GX and Mercedes-Benz G-Class (74 each), with the Mercedes-Benz EQS SUV (62) rounding out the segment. Luxury, capability, and exclusivity remain the main drivers. Ultra-luxury buyers are focused on prestige and advanced technology.

Market trend

Medium SUVs remained the strongest segment with 28,212 units sold, while small SUVs recorded around 17,128 sales. Large SUVs followed with 13,547 units, highlighting consistent demand for premium family vehicles.

Quick takeaways

• Medium SUVs continue to dominate the market, accounting for the largest share of sales, showing Australians’ preference for versatile, family-friendly vehicles.
• Electric SUVs are gaining popularity, with the Tesla Model Y leading the premium medium SUV segment and highlighting the growing adoption of electric vehicles.
• Chinese brands are gaining ground, especially in the sub-$45k price categories, indicating strong demand for affordable, feature-packed SUV options.
• Rugged large SUVs remain essential for buyers who need towing, off-road capability, and spacious interiors, keeping Ford Everest and Toyota Prado competitive.
• Upper-large and luxury SUVs still attract niche buyers, but prestige, advanced technology, and durability are key purchase drivers.
• Compact urban SUVs hold steady, reflecting ongoing demand for city-friendly, practical vehicles like the Mazda CX-3 and the Hyundai Venue.