Toyota has confirmed the Fortuner SUV will be discontinued in Australia by mid-2026, concluding nearly ten years of production for the HiLux-based seven-seater and the brand has no plans to replace it.
Toyota Australia’s vice president of sales and marketing, Sean Hanley, said the decision reflects both slow sales and shifting buyer preferences.
Mr Hanley said during a media briefing:
“Fortuner has been a great product for us over the years, and found a relatively small but enthusiastic customer base. But with customer preferences shifting in Australia, we made the decision to discontinue the Fortuner.”
Buyers moving elsewhere in Toyota lineup
Hanley said most Fortuner buyers have already moved to other Toyota models.
“Largely, they’re moving back into HiLux, or into [LandCruiser Prado or LandCruiser 300 Series] SUVs,” he said.
Once discontinued, Toyota will no longer offer a body-on-frame seven-seat SUV below the Prado, removing the brand’s most affordable diesel off-roader from its Australian lineup.
Weak sales performance
Sales figures help explain the move. Between January and October 2025, Toyota sold 2928 Fortuners, compared to 21,915 Ford Everests and 12,499 Isuzu MU-Xs.
The Toyota Fortuner’s best annual result came in 2022 with 4614 sales, far behind the Toyota Prado’s 20,710 and Everest’s 10,314 that year. Between 2016 and 2024, Fortuner sales averaged 3481 units a year, well below the more expensive Prado, even when Prado supply was tight.
From budget off-roader to forgotten model
Launched in 2015 at $47,990 before on-roads, the Toyota Fortuner was marketed as a diesel-powered alternative to the petrol Toyota Kluger, sharing its 2.8-litre turbo-diesel four-cylinder engine and chassis with the Toyota HiLux. It was positioned below the Prado and priced under the rival Ford Everest ($54,990 at launch).
However, the Fortuner did not match the sales performance of its rivals, with sales skewing toward the higher-priced Toyota Prado and Toyota LandCruiser models.
Focus shifts to HiLux and Prado
Toyota recently announced an expanded HiLux lineup for its next generation and has introduced the new LandCruiser Prado, which arrived in Australia in late 2024. These models are expected to attract customers who previously chose the Toyota Fortuner for its rugged, family-oriented appeal.
Toyota says the decision aligns with its broader efforts to streamline the lineup in response to market demand, leaving one less option for Australians seeking a seven-seat, ladder-frame SUV under $70,000.
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